WE ARE PHANTOM LURES.
Since 1996, Phantom Lures has built a strong and loyal reputation in the fishing industry by making excellent, custom, quality baits that are used by weekend warriors, guides, and tournament anglers.
Our tournament-winning lures produce actions that put trophy fish on your line, leaving you with great pictures and lifelong memories. If you are in search of high-quality fishing tackle - look no further.
BELIEVE IN GHOSTS.
It’s simple. Ghosts are the fish that you hear stories about at night around the campfire.
The ones that we see arise out of the weeds only to disappear and leave us with that 1,000-mile stare and words that are not appropriate to type on websites, dribbling out of your mouth. The ones that make your heart stop and pound out of your chest in a matter of seconds. The ones that show you just enough before they come unpinned at the boat. The ones that give you goosebumps on a 90-degree day and make you sweat at night while lying in bed.
The reason we cast until will can’t, break through ice on a sub-zero morning or bake in the July sun for hours on end. The reason we drive hundreds of miles for nothing more than a chance and leave promising to come back no matter the outcome.
It does not matter the species. There are ghosts of all forms and in all bodies of water. From 50+ inch Muskies, 35-inch Walleye, whatever you chase do it with passion, intensity and confidence in the fact that no matter how many people call you crazy, you are not alone. We believe too.