TARGET WALLEYE GIVEAWAY $250 IN CRANKS

NEW COLORS: HEX & XORSIST

TILLY FISHING - DAVID REID

FOUR NEW HARD BAIT COLORS, AVAILABLE NOW!

YETI RAMBLER® 10oz. LOWBALL - NEW AND AVAILABLE NOW!

XORSIST: 180˚ HEAD SWING

NEW UNDERWATER VIDEO AVAILABLE FOR ALL SIZES: ABYSS, BANSHEE, BOOGEY, AND DAGGER!

HARD BAITS LINEUP GROWING WITH INTRODUCTION OF NEW SIZES AVAILABLE NOW!

NEW RAZORBACK DESIGN FROM PHANTOM LURES OFFERS INSANE DETAIL

THE BOOGEY CRANK BAIT AND WHAT YOU NEED TO KNOW FOR THE 2019 FISHING SEASON.

PHANTOM LURES ANNOUNCES NEW CRANKBAITS: THE BOOGEY SERIES

WELCOME TO PHANTOM LURES 2.0

PHANTOM LURES FREAK NOW WITH E-CHIP!

PHANTOM LURES PARTNERS WITH THE NATIONAL PROFESSIONAL ANGLERS ASSOCIATION (NPAA)

UNDERWATER VIEWING OF PHANTOM LURES PRODUCTS NOW AVAILABLE!

WHEN SHOULD YOU RETIRE A LUCKY LURE?

GET IN THE SLOP FOR SUMMERTIME MUSKIES!